Services

Political Message Consultation, Creation, and Deployment
by Thomas J. Hayes --- See mission statement

Political Communications Must Be Distinctive and Compelling

Conception, development, writing, and production of effective messages is my specialty. I counsel clients on how best to create messages with the proper tone and theme fidelity. For efficiency and uniformity of messaging, I design with the objective of re-purposing products for distribution across various platforms.

Areas of SERVICE expertise offered for political campaigns:

Brand and Message
- Brand development and tactical curation
- Content strategy and process management
- Burnish message themes in collaboration with candidate
- Writer and editor highly-skilled at creative, nuanced, and direct messaging—plus blended technique scripts
- Speech-writing and "tune-ups"
Candidate Presentation
- Directing candidate for style, tone, pacing, and voice modulation
- Delivery coaching for radio / audio and TV / Web video recordings
- Training for microphone proximity and optimizing breathing techniques
- On-camera tips including lighting enhancement and apparel guidance
Cross-Platform Media Production
- Agency-quality advertising end-product creation for TV, radio,
  and Web authoring
- Deployment timing and theme sequencing planning
- Pre-production and writing for social media, press release, print, and online ad placement
- Media buyer consultation and guidance
- Logo / graphic design consultation
Web Authoring and Team Enrichment
- Web design consultation and development
- Web authoring and improvements on work of third-party contributors
- Internal communications and theme coordination
- Candidate preparation for radio / TV interviews
- Debate rehearsal coach / opposition stand-in

Examples of work products can be furnished to qualified parties. Contact Tom Hayes to learn more.

What you say, when you say it, and how you say it can determine the difference between irrelevance and traction.

— Tom Hayes